JOB - Growth Hacker

Digital Marketing , New Delhi, India -Full time

Job Description

At Affilytics, we are looking for a growth hacker – a cross-functional role where you will work closely with the marketing team to derive the growth of the company.

Key Responsibilities

  • Choosing which metrics/KPIs (Key Performance Indicators) to focus on.
  • Bringing traditional and creative ideas how to grow those KPIs.
  • A/B testing those ideas.
  • Analyzing the data and users’ feedback.
  • Exchanging ideas/data/feedback in order to present results and make the product more user-centric.
  • Driving traffic to our website, landing pages, social media
  • Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
  • Working on a lean startup process.
  • Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral – Revenue)
  • Prioritizing growth channels.
  • Optimizing channels in order to always improve the performance of one’s business.
  • Scaling and Automating the growth processes.
  • Knowledgeable about referral marketing and being able to create viral growth.

Requirements

  • Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
  • Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience.
  • Willing to learn.
  • Having a startup mindset.
  • A/B Testing and Data Analytics experience
  • Editing and copywriting skills
  • Not being scared of pivoting
  • Not being scared of pivoting
  • Knowledge about both inbound and outbound marketing. Programming knowledge: even if it’s not compulsory, it is recommended.
  • Being performance and results-oriented
  • Being curious and creative
  • Being relentless in pursuit of growth

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