JOB - Growth Hacker
Digital Marketing , New Delhi, India -Full time
Job Description
At Affilytics, we are looking for a growth hacker – a cross-functional role where you will work closely with the marketing team to derive the growth of the company.
Key Responsibilities
- Choosing which metrics/KPIs (Key Performance Indicators) to focus on.
- Bringing traditional and creative ideas how to grow those KPIs.
- A/B testing those ideas.
- Analyzing the data and users’ feedback.
- Exchanging ideas/data/feedback in order to present results and make the product more user-centric.
- Driving traffic to our website, landing pages, social media
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
- Working on a lean startup process.
- Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral – Revenue)
- Prioritizing growth channels.
- Optimizing channels in order to always improve the performance of one’s business.
- Scaling and Automating the growth processes.
- Knowledgeable about referral marketing and being able to create viral growth.
Requirements
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
- Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience.
- Willing to learn.
- Having a startup mindset.
- A/B Testing and Data Analytics experience
- Editing and copywriting skills
- Not being scared of pivoting
- Not being scared of pivoting
- Knowledge about both inbound and outbound marketing. Programming knowledge: even if it’s not compulsory, it is recommended.
- Being performance and results-oriented
- Being curious and creative
- Being relentless in pursuit of growth
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Digital Media Company
LG 006, DLF Grand Mall Metro Station, DLF Phase 1, Sector 28, Gurugram, Haryana 122001